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Outdoor Retailer Winter Market

Twice a year the outdoor industry gathers in Salt Lake City for Outdoor Retailer Winter Market to view the latest gear offerings from manufacturers. This is my 20th consecutive year and the 41st show in a row at Outdoor Retailer and I can say that I have enjoyed the first two days of this show as much as I have enjoyed any. Perhaps it is because of the steady traffic of buyers coming through our booth, or the chance to visit with our AMK athletes, like  24 Hour World Mtn. Bike Champion, Rebecca Rusch.

Rebecca Rusch
The highlight so far has been talking with Dr. Eric Meyer, who was on K-2 when tragedy struck this year and used our Heatsheets Emergency Bivvy to survive a night above 8,000 meters on K-2.

Dr. Eric Meyer

Over the next few days I will be posting updates on what happened at the show, a preview of new products AMK is coming out with this spring and fall and more news from talks with buyers and athletes.

Enjoy,

Frank Meyer,  Marketing Director, Co-Founder.



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