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Outdoor Retailer Summer Market 2010 Round-up

Many of us at Adventure® Medical Kits just got back from another busy but great Outdoor Retailer Summer Market — the trade show for leading outdoor manufacturers and retailers, which takes place the first week of August in Salt Lake City, UT.  Prior to and during the show, AMK was recognized by OR’s organizers as one of its ’40+ Legacy Partners’. The initiative, which included special call-outs on OR’s website and signage on the convention floor, honored AMK as one of only 54 companies that has exhibited at Outdoor Retailer for at least 40 shows. Below is a summary of other highlights that occurred during OR:

 

SOL ORIGIN & CORE LITE MANIA!

Buyers and media alike couldn’t get enough of the company’s first ever line of Essential Tools, the SOL Origin and Core Lite. The Origin was prominently featured on the local Salt Lake ABC affiliate and Park City Television, among a plethora of other media outlets. Representing AMK’s first entry into hard goods, the Origin and Core Lite — which will also be the first products to be released under the newly minted SOL brand — offer a multitude of survival components that will save your bacon, if you’re lost, hurt or stranded in the outdoors. Among other items, both the Origin and the Core Lite come with a fully featured knife — a folding AUS-8 locking blade with easy-grip handle that includes a built-in LED light and single-frequency, pea-less whistle. Both products will hit store shelves later this year — just in time for the holiday rush!

AMK ATHLETES IN THE BOOTH

Plenty of AMK’s athletes and other industry notables stopped by the booth, including International Mountain Guides‘ partners Eric Simonson and George Dunn. George recently became the first person to ever summit Mt. Rainier 500 times. An amazing milestone. Congratulations George! Only 500 more till you reach 1000, right?  Women’s World Mountain Bike Champ Rebecca Rusch also hung out in the booth. Rebecca was preparing to compete in the Leadville 100, which is coming up this weekend. Rebecca won the event in ’09 and is gunning for the two-pete this year. Best of luck, Rebecca!

Rebecca Rusch hanging out in the AMK booth

Throughout the show, AMK was also helping to raise money for Epicocity’s Elephant Ivory Project, which aims to end the practice of elephant poaching in Africa. National Geographic Channel’s Young Explorer grant winner Trip Jennings and the Epicocity Crew are currently raising funds for a forensic biology expedition to the remote jungle of the Democratic Republic of Congo this fall, with the goal of saving wild elephants from the illegal ivory trade. You can help the cause directly, by donating money to the project here.

During the OR show, AMK also donated DEET-free Natrapel® 8 hour insect repellent and Ultralight/Watertight medical kits to the Four Corners School of Outdoor Education (FCS), a Monticello, Utah-based non-profit organization that provides outdoor education on and about the Colorado Plateau located in parts of Arizona, Colorado, New Mexico, and Utah. According to executive director and founder Janet Ross, the Natrapel® 8 hour was sure to be an indispensable item for the trip the FCS was organizing for a group of outdoor industry leaders to the Canyonlands and Arches National Park, following the conclusion of OR. To learn more about the great work the FCS does, go here.

It’s hard to believe it already came and went, but it was another amazing Summer OR show for Adventure® Medical Kits. Now the real work begins, getting the new products onto retailers’ shelves – oh yeah, and preparing for Winter OR 2011. It’s, like, only six months away!



One Response to “Outdoor Retailer Summer Market 2010 Round-up”

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