Ahhh, just getting back after the Outdoor Retailer show in Salt Lake City. For those of you that don’t know, the OR show is the largest gathering of outdoor industry professionals in the US.  Tens of thousands of manufacturers, retailers, athletes and media descent upon Salt Lake City for four days to see what’s new, test products, and attend industry events.

This was AMK’s 20th Anniversary attending the OR Show – and it seems to just keep getting better.  We always have a great time meeting new people and visiting with industry friends that we know.  Check out some of the pics below to see what our week was like!

The Resort Sports Network (RSN), a national television network that specializes in creating and distributing outdoor content to America’s premier resorts, has announced it will begin airing AMK’s ‘Be Safe’ video segments starting in April. Hosted by high altitude mountaineer Ed Viesturs, the ‘Be Safe’ vignettes were designed to provide viewers with useful tips on first aid, safety and survival in the outdoors.   Based in Portland, Maine, RSN broadcasts content into 125 mountain and beach destinations across the country. Currently, RSN has affiliates in the following markets:

We want your feedback! AMK is re-designing our Ultralight & Watertight medical kit series, and we are looking for feedback from our loyal customers and other outdoor enthusiasts.

We are asking you to take a brief (less than 5 minute) survey today, and another short follow up survey next week.  Your feedback will be used to help us design the new kits.

Of course, there is a bonus! For your time and effort, you will receive either a 30% discount off your next AMK order, or a gift worth $15.

Got some sweet climbing, skiing, traveling or backpacking shot that you want to share?

We are looking for new content for our catalog and blog and would love to feature a some photos from our fans!  We know that you have some great shots and probably wouldn’t might getting a shout out on our website.

Here’s the deal:

• Photos can be with AMK products in them, or without
• Send us your submissions by 3/20/09 for consideration
• If we pick your photo, we’ll hook you up with some new AMK medical and survival gear! (up to $150 value!)

Twice a year the outdoor industry gathers in Salt Lake City for Outdoor Retailer Winter Market to view the latest gear offerings from manufacturers. This is my 20th consecutive year and the 41st show in a row at Outdoor Retailer and I can say that I have enjoyed the first two days of this show as much as I have enjoyed any. Perhaps it is because of the steady traffic of buyers coming through our booth, or the chance to visit with our AMK athletes, like  24 Hour World Mtn. Bike Champion, Rebecca Rusch.

By Nate Offenberg, Product Manager at AMK

Once in a while, a project comes across my desk that makes me truly happy.  I have to admit – I have a pretty sweet gig here at Adventure Medical Kits.  As AMK’s Product Manager, I get to design the best medical kits and survival tools in the industry and I get to do it with a lot of people who I really like (and I’m not just saying that because they will eventually stumble onto this blog) – it really is a great job.  That said, there are always projects that take the cake, and this project in particular was perhaps the one I am most proud of this year.

Lessons Learned in the Big Sur Wilderness – Carry lots of Diphen!

The fog hit hard on the morning of November 23^rd and I awoke knowing that something was not quite right. Although the Big Sur area is well known for its low visibility and dense fog, I knew that I should be able to see more than I currently could. That’s when my longtime friend and trusty campmate, Todd, looked at me from across our tent and politely exclaimed, “WHAT THE HELL HAPPENED TO YOUR FACE?!”.

On October 3^rd & 4^th Team Adventure Medical Kits braved chilly temperatures and the first rain storm of the season to finish the 2^nd annual 24 hours of Whiskeytown outside of Redding, CA. Kyle Peter started the mountain bike relay off at 8:30 AM on Saturday morning. After 8 miles of single track, double track, flooded trails, and fire roads; Kyle returned from the loop in 53 minutes to pass the baton off to teammate Rene Noble and get shelter from the rain under the Adventure Medical Kits 10X10. Jonathan Greer, the 3^rd member to hit the trails, finished his lap and responded with, “Wow! That is a technical course!” Indeed it was. With over 1200 feet of climbing in only 8 miles and most of it coming right at the start, the riders really had to dig deep and remember to pace themselves in order to complete the 24 hour ride. Teammates Brita Moilanen and Kipp Penovich each had their turn on the course.