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Outdoor Retailer Summer Market 2010 Round-up

Thursday, August 12th, 2010

Many of us at Adventure® Medical Kits just got back from another busy but great Outdoor Retailer Summer Market — the trade show for leading outdoor manufacturers and retailers, which takes place the first week of August in Salt Lake City, UT.  Prior to and during the show, AMK was recognized by OR’s organizers as one of its ’40+ Legacy Partners’. The initiative, which included special call-outs on OR’s website and signage on the convention floor, honored AMK as one of only 54 companies that has exhibited at Outdoor Retailer for at least 40 shows. Below is a summary of other highlights that occurred during OR:



Buyers and media alike couldn’t get enough of the company’s first ever line of Essential Tools, the SOL Origin and Core Lite. The Origin was prominently featured on the local Salt Lake ABC affiliate and Park City Television, among a plethora of other media outlets. Representing AMK’s first entry into hard goods, the Origin and Core Lite — which will also be the first products to be released under the newly minted SOL brand — offer a multitude of survival components that will save your bacon, if you’re lost, hurt or stranded in the outdoors. Among other items, both the Origin and the Core Lite come with a fully featured knife — a folding AUS-8 locking blade with easy-grip handle that includes a built-in LED light and single-frequency, pea-less whistle. Both products will hit store shelves later this year — just in time for the holiday rush!


Plenty of AMK’s athletes and other industry notables stopped by the booth, including International Mountain Guides‘ partners Eric Simonson and George Dunn. George recently became the first person to ever summit Mt. Rainier 500 times. An amazing milestone. Congratulations George! Only 500 more till you reach 1000, right?  Women’s World Mountain Bike Champ Rebecca Rusch also hung out in the booth. Rebecca was preparing to compete in the Leadville 100, which is coming up this weekend. Rebecca won the event in ’09 and is gunning for the two-pete this year. Best of luck, Rebecca!

Rebecca Rusch hanging out in the AMK booth

Throughout the show, AMK was also helping to raise money for Epicocity’s Elephant Ivory Project, which aims to end the practice of elephant poaching in Africa. National Geographic Channel’s Young Explorer grant winner Trip Jennings and the Epicocity Crew are currently raising funds for a forensic biology expedition to the remote jungle of the Democratic Republic of Congo this fall, with the goal of saving wild elephants from the illegal ivory trade. You can help the cause directly, by donating money to the project here.

During the OR show, AMK also donated DEET-free Natrapel® 8 hour insect repellent and Ultralight/Watertight medical kits to the Four Corners School of Outdoor Education (FCS), a Monticello, Utah-based non-profit organization that provides outdoor education on and about the Colorado Plateau located in parts of Arizona, Colorado, New Mexico, and Utah. According to executive director and founder Janet Ross, the Natrapel® 8 hour was sure to be an indispensable item for the trip the FCS was organizing for a group of outdoor industry leaders to the Canyonlands and Arches National Park, following the conclusion of OR. To learn more about the great work the FCS does, go here.

It’s hard to believe it already came and went, but it was another amazing Summer OR show for Adventure® Medical Kits. Now the real work begins, getting the new products onto retailers’ shelves – oh yeah, and preparing for Winter OR 2011. It’s, like, only six months away!

Summer Outdoor Retailer – Drop and Give Me 10!

Tuesday, July 28th, 2009

Ahhh, just getting back after the Outdoor Retailer show in Salt Lake City. For those of you that don’t know, the OR show is the largest gathering of outdoor industry professionals in the US.  Tens of thousands of manufacturers, retailers, athletes and media descent upon Salt Lake City for four days to see what’s new, test products, and attend industry events.

This was AMK’s 20th Anniversary attending the OR Show – and it seems to just keep getting better.  We always have a great time meeting new people and visiting with industry friends that we know.  Check out some of the pics below to see what our week was like!

Hundreds of buyers spun AMK’s Wheel of Fortune – most walked away with AMK gear, but some ended up dropping and giving us 10 push ups! These guys decided to have a push-up showdown in the main aisle…..not sure who won, but it was fun to watch. One person who landed on the Wheel of Fortune Wild Card used it in a new way – she made AMK’s President Chris Gubera drop and do 10!

Of course, there are always cuts, blisters and other nasty wounds that need to be dealt with at the show.  Lots of attendees drop by for a little help in the first aid department. Below is an image of Frank Meyer, Co-Founder and Marketing Director, helping out one of the attendees who didn’t fare so well on his skateboard that morning.  He was a pretty happy guy after Frank cleaned and covered that wound!

Celebrity sighting in the AMK booth!  Les “Survivorman” Stroud stopped by for a visit. What do you think? Would Les make a good addition to our team? AMK supplied all medical and survival kits, insect repellents and bite treatments — including Ben’s and AfterBite — to the first season production of Survive This, a new live-action teen-targeted reality show hosted by Les, which is currently airing on Cartoon Network in the U.S. and on YTV in Canada.

Survivorman met our own Survivor Man! Doug Ritter, Survival expert and founder of Equipped to Survive met Les Stroud at our booth. Doug has worked with AMK for years – he designed the immensely popular Pocket Survival Pak and the new Pocket Survival Pak Plus (scheduled for a 2010 release).

Tradeshows can be a lot of hard work – the sales team spends many hours on their feet speaking with new and potential customers – BUT, it is not all work!  Kyle, Jason, Joe and Chris (along with a few others not pictured) enjoyed some of the post-show festivities!

That is just a quick sample of what our week was like.  Of course, we were lucky to meet up with our friends from International Mountain Guides, Camp Patriot, the Epicocity Project, Jon Bowermaster, Jordan Romero, Robyn Benincasa (adventure racer and founder of Project Athena), and many, many more!  Thanks to all who stopped by and we can’t wait to see everyone again in January at the Winter Show!

Outdoor Retailer Winter Market

Saturday, January 24th, 2009

Twice a year the outdoor industry gathers in Salt Lake City for Outdoor Retailer Winter Market to view the latest gear offerings from manufacturers. This is my 20th consecutive year and the 41st show in a row at Outdoor Retailer and I can say that I have enjoyed the first two days of this show as much as I have enjoyed any. Perhaps it is because of the steady traffic of buyers coming through our booth, or the chance to visit with our AMK athletes, like  24 Hour World Mtn. Bike Champion, Rebecca Rusch.

Rebecca Rusch
The highlight so far has been talking with Dr. Eric Meyer, who was on K-2 when tragedy struck this year and used our Heatsheets Emergency Bivvy to survive a night above 8,000 meters on K-2.

Dr. Eric Meyer

Over the next few days I will be posting updates on what happened at the show, a preview of new products AMK is coming out with this spring and fall and more news from talks with buyers and athletes.


Frank Meyer,  Marketing Director, Co-Founder.