Adventure^®Medical Kits (AMK), the leading developer of first aid and survival products for outdoor enthusiasts, today announced that it has hired Hi Altitude Sales & Consulting Inc. to represent the company and its lines in Utah, Colorado, Wyoming and New Mexico.

Ideally positioned to support AMK’s aggressive growth strategy in the Rockies region, Hi Altitude boasts over 20 years of combined experience selling hardware and accessories in the outdoor specialty, cycling, snow sports, hunting and fishing retail channels. In addition to AMK, Hi Altitude currently represents Princeton Tec, Eton, Yakima, Cascade Designs and Granite Gear. Led by principal Ryan Overstake, the Hi Altitude team includes sales representatives Matt Niedermiller, Jason Livingston and Sara Hageman and dealer relations manager Lori Maddox.

“We are extremely excited to have Hi Altitude join the AMK family,” said Adventure^®Medical Kits national sales manager Joe Sementilli. “Hi Altitude is among the most well-regarded rep agencies in the outdoor industry and known for providing highly attentive service to dealers, both large and small. We feel fortunate to bring them aboard and are confident Ryan and the Hi Altitude crew will greatly enhance AMK’s presence in the region.”

Hi Altitude can be reached at: (303) 713-0387 hialtitude@earthlink.net