ADVENTURE® MEDICAL KITS SIGNS NEW REP GROUP HI ALTITUDE SALES & CONSULTING TO DRIVE GROWTH IN ROCKIES
Oakland, CA - November 10, 2011
Adventure®Medical Kits (AMK), the leading developer of first aid and survival products for outdoor enthusiasts, today announced that it has hired Hi Altitude Sales & Consulting Inc. to represent the company and its lines in Utah, Colorado, Wyoming and New Mexico.
Ideally positioned to support AMK’s aggressive growth strategy in the Rockies region, Hi Altitude boasts over 20 years of combined experience selling hardware and accessories in the outdoor specialty, cycling, snow sports, hunting and fishing retail channels. In addition to AMK, Hi Altitude currently represents Princeton Tec, Eton, Yakima, Cascade Designs and Granite Gear. Led by principal Ryan Overstake, the Hi Altitude team includes sales representatives Matt Niedermiller, Jason Livingston and Sara Hageman and dealer relations manager Lori Maddox.
“We are extremely excited to have Hi Altitude join the AMK family,” said Adventure®Medical Kits national sales manager Joe Sementilli. “Hi Altitude is among the most well-regarded rep agencies in the outdoor industry and known for providing highly attentive service to dealers, both large and small. We feel fortunate to bring them aboard and are confident Ryan and the Hi Altitude crew will greatly enhance AMK’s presence in the region.”
Hi Altitude can be reached at: (303) 713-0387 firstname.lastname@example.org
About Adventure Medical Kits
Adventure Medical Kits, a wholly-owned subsidiary of Tender Corporation Inc., is the world leader in innovative first aid and outdoor survival gear that help people enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK’s activity-specific products are specially designed to prevent and treat common injuries and ailments that occur during outdoor activities, mountaineering, hunting, sailing, hiking or traveling the world. Many of the kits follow AMK’s unique Easy Care™ system, which organizes hospital quality supplies into injury specific compartments, allowing the novice or pro to quickly and confidently administer first aid.
Additionally, the company markets a wide range of survival products, including its top-selling Thermo-Lite® BivVy Sack and Pocket Survival Pak™, and bug repellants and bite treatments, such as Ben’s insect repellent and the world-famous After Bite® Original. More recently, the company has expanded into the hygiene category, with the release of the Adventure® Hands Sanitizer and exclusive distribution into the outdoor retail channel of Fresh Bath™ Wipes, both of which help reduce the likelihood people will contract an illness while out in the field.
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