Grand Prize Included a Free Vacation to New Hampshire's White Mountains Region.

November 11, 2011 - Littleton, NH

Tender Corp., a leading developer of skincare and first aid products designed for active lifestyles, today announced the winners of its Natrapel® 8 hour ‘Ditch the Deet’ Online Photo Contest. The contest, which ran from April 24 to August 24, challenged anyone armed with a camera to capture their favorite bug-free moment in the outdoors and then upload their picture to the dedicated site ditchthedeet.com. Any interested parties were invited to vote on the photos they liked the most. The winners of the 2011 edition of the contest are: Ashley Duckett, Sven Siepman and Eugenie Wu.

Grand prize winner Ashley Duckett won a free vacation for five nights for four in New Hampshire’s White Mountains region, courtesy of promotional partner the White Mountains Attractions Association. Second place winner Sven Siepman received a White Mountains Attractions Pass for two, also courtesy of the White Mountains Attractions Association, and a $100 gift certificate from the contest’s official retail partner Eastern Mountain Sports®. Third place winner Eugenie Wu took home four White Mountains Attractions passes. Twenty-two other entrants received a variety prize packs including skincare products from Tender Corp. and first aid kits and survival gear from its outdoor division Adventure® Medical Kits.

The winning and runner-up photos can be seen on the Natrapel® Facebook page and ditchthedeet.com.
“For the second year in a row we’ve seen overwhelming consumer interest in the contest from all regions of the country,” said Dave Anderson, Tender Corp.’s director of consumer marketing.

He continued, “We’d like to send out a big ‘thank you’ for the support we received from all of our key promotional partners, including the White Mountains Attractions Association, Eastern Mountain Sports, the New Hampshire Division of Economic Development and the Manchester-Boston Regional Airport, as well as all of the Natrapel® fans who took the time to enter the contest. If you didn’t win this year, don’t worry. We’ll be running the contest again next year and plan to offer even more exciting prizes!”

About Natrapel®
Containing 20% of the CDC-recommended active ingredient Picaridin, Natrapel® 8 hour offers outdoor enthusiasts eight hours of protection from mosquitoes, black flies, ticks and other biting and stinging insects. While it provides protection that's every bit as effective as Deet, unlike Deet, Natrapel® 8 hour’s formula is non-greasy and mildly scented, making it a much desired alternative to insect repellents currently available. Natrapel® 8 hour is currently sold through Eastern Mountain Sports®, Rite Aid, and The Sports Authority®, among other leading outdoor, sporting goods and drug retailers.

About Tender Corp.
Tender Corporation, a leading developer of skincare and first aid products designed for active lifestyles, is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. Currently, its products are distributed in every state and worldwide in over 45 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® -- The Itch Eraser®, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits. Web: http://www.tendercorp.com

Facebook: facebook.com/theitcheraser
Twitter: AfterBite
PR contact: Dave Anderson
Email: danderson@tendercorp.com