June 9, 2011 - Littleton, NH

With the country in the midst of the worst tornado season in 75 years and forecasters predicting an above average number of storms for the 2011 Atlantic hurricane season*, the need for residents in vulnerable areas to be personally prepared with appropriate disaster supplies has never been greater.

The Federal Emergency Management Agency(FEMA) recommends that a first aid kit should be an essential part of any household disaster supplies program.

Just in time for hurricane season, Tender Corp.’s New Easy Care All Purpose First Aid Kit (MSRP$19.99) provides all of the hospital quality wound care materials and medications necessary to treat a variety of injuries and ailments people can sustain during and following a major natural disaster.

“Panic and confusion are two of the biggest impediments survivors face following a disaster,” says Chris Van Tilburg, MD, a search and rescue expert and author of several books on outdoor survival, who recently returned from a humanitarian aid mission to earthquake-ravaged Haiti.

The unique, intuitive design of the Easy Care All Purpose Kit, he added, helps to eliminate confusion by making it easy for even the person without first aid training to find the components and the instructions that they need to confidently treat the injured.

Developed by an ER doctor, the Easy Care Kit contains injury specific pockets (Sprains & Strains; Headaches & Pain; Cuts and Scrapes; CPR, Shock & Comprehensive First Aid Guide; Blisters, Splinters & Stings; Bleeding Wounds & Burns) that mimic the organized trays used by emergency room physicians. Each pocket features instructions printed directly on the exterior that explain how to treat the most common injuries. A First Aid Guide, also included in the kit, expands on the content of the pocket instructions, offering additional information on diagnosing injuries and ailments, how to recognize when a condition may be worsening and how to improvise treatments.

Van Tilburg says that keeping a first aid kit on hand, like Easy Care, that is well organized, contains the right components and easy-to-follow instructional materials can help immeasurably in reducing the time required to treat the injured – which could mean the difference between life and death. “Having that kind of first aid kit is the next best thing to having a doctor by your side.”

In addition to stowing a quality first aid kit and following FEMA recommendations for packing water and food, Van Tilburg also suggests adding these essential emergency items to your 72-hour supplies program:

  • QuikClot® - Originally developed for the US Military for use on the battleground, this Hemostatic sponge is designed stop serious -- even arterial -- bleeding in mere minutes.
  • Survival Blanket – A two-person survival blanket, like the SOL Survival Blanket, has multiple uses in a post disaster situation; it can be used for shelter, collecting water, and even signaling to first responders for help.
  • Insect repellent – Bad weather can bring a bounty of bugs and the threat of bug borne diseases, like West Nile Virus, Dengue Fever and Lyme disease. Look for a repellent with a CDC recommended active ingredient like Picaridin (found in Natrapel® 8 hour) or DEET (found in Ben’s® 30 and Ben’s® 100).
  • Bite and sting treatments – Insect bites can easily become infected if over-scratching occurs with dirty fingernails – a strong possibility for disaster survivors living outdoors with minimal shelter. A Benzocaine-free bite treatment like AfterBite® will provide sustained relief from the itching and swelling of bug bites and also contains antiseptic properties which fight infection.

For more information on first aid and emergency preparedness supplies, visit http://www.tendercorp.com

About Tender Corp.
Tender Corporation, a leading developer of skincare and first aid products designed for active lifestyles, is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. Currently, its products are distributed in every state and worldwide in over 45 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® -- The Itch Eraser®, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits. Web: http://www.tendercorp.com

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PR contact: Dave Anderson
Email: danderson@tendercorp.com