November 11, 2010 - Littleton, N.H.

LITTLETON, NH – (November 11, 2010) – Tender Corp., a leading developer of over-the-counter topical creams and first aid products designed to promote active lifestyles, today confirmed its participation in the American Diabetes Association’s “Step Out Tampa Bay: Walk to Fight Diabetes”.

The event, which takes place this weekend, will help raise awareness and funds for the American Diabetes Association’s fight to eradicate diabetes, a lifelong disease that occurs when a person is unable to produce or properly use insulin -- the hormone the body needs to convert sugar, starches and other food into energy. Nationally there are 23.6 million Americans living with this disease, which causes numerous health complications, including an increase in heart disease, stroke, kidney failure, nervous system disease and lower-limb amputations. The fastest growing major disease in the country, diabetes currently affects 250,000 adults and children living in the Tampa area.

The Step Out walk will kick off at the University of South Florida, Tampa Campus, on Saturday November 13th, at 9:30 am. Following the walk, Tender Corp. will participate in the ADA’s Health & Wellness Exhibitors’ Zone. Company representatives will be on hand to educate attendees on diabetes foot care options and on HealthiFeet®, Tender’s new topical foot cream designed to improve the foot health of people – including those battling diabetes -- who suffer from the pain associated with poor foot circulation. Tender reps will distribute thousands of sachet samples of HealthiFeet®, which is available in 1.8 oz and 4 oz tubes at Wallgreen’s stores in the Greater Tampa area.

“We’re proud to be involved in Step Out Tampa and look forward to talking to participants about the benefits of committing to a foot care regimen,” said Tender brand manager Dave Anderson. He continued, “Florida has one of the highest rates of adults diagnosed with diabetes in the country. So educating Floridians on the preventative foot care options that are available to them is of critical importance.”

People with diabetes are often afflicted with serious foot problems, which, if left untreated, can become deadly. Diabetes impairs blood flow to the feet. This loss of normal sensation in the feet often causes sores and ulcers to develop, which can become infected and ultimately require amputation. Poor circulation in the feet of people with diabetes results in 82,000 foot amputations each year. Studies show that half of patients who lose a foot to amputation die within five years. However, comprehensive foot care programs have been shown to reduce amputations by 50%.

When used as directed, the podiatrist-recommended HealthiFeet® has been clinically proven to increase blood flow by 33% - 35% and foot temperature by five to eight degrees. How does HealthiFeet® work? HealthiFeet® contains L-Arginine, a naturally occurring amino acid which the body uses to regulate circulation. The L-Arginine in HealthiFeet® is transported through the skin by a patented delivery system, restoring normal temperatures to cold feet and keeping them warm and healthy.

For more information on foot care tips, click HealthiFeet.com. To donate to the American Diabetes Association, visit diabetes.org

About Tender Corp.
Tender Corporation, a leading developer of skincare and first aid products designed for active lifestyles, is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. Currently, its products are distributed in every state and worldwide in over 45 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® -- The Itch Eraser®, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits. Web: http://www.tendercorp.com

Facebook: facebook.com/theitcheraser
Twitter: AfterBite
PR contact: Dave Anderson
Email: danderson@tendercorp.com